This guide walks you through each step of the project configuration process.
1. Add a project
Start by creating a new project in Finchling.- Project Name
Choose a clear internal name for your project. This is especially useful if you manage multiple brands, markets, or clients and want to keep your setup organized.
For example: “Wise” or “Nike”.
2. Add Your Brand
- Brand Name
Enter the name of the brand, business, or client you want to monitor. This helps Finchling identify relevant stories and connect opportunities to the right brand context. - Brand URL
Add your brand’s main website URL. This gives Finchling more context about your business and helps improve relevance when matching stories and angles.
3. Tell us about your project
What does your brand do, and who is it for? Use this field to describe your brand clearly and specifically. We use this information to match relevant news stories and angles to your brand.Include:
- What your brand does
- What products or services it offers
- Who it serves
- What market or category it operates in
4. What’s your current PR focus?
This helps Finchling find the most relevant opportunities for you right now.Use this field to explain the areas, campaigns, topics, or priorities your team is currently focused on. Your PR focus may change over time, and updating it helps Finchling stay aligned with your immediate goals. For example: “Online payment solutions for businesses”.
5. Choose how closely opportunities should match your brand
Finchling can show opportunities that are tightly aligned with your brand, or broaden the scope to include more unexpected and creative angles.Choose one of the following:
- More on brand
Shows opportunities that are more closely tied to your brand, industry, and current PR focus.
Choose this if you want: Higher relevance, less exploratory discovery, tighter alignment with your positioning, more direct story matches. - More creative
Expands results to include more lateral and unexpected angles that may still be useful for campaigns or reactive PR.
Choose this if you want: More creative inspiration, broader opportunity discovery, less obvious story angles, more exploratory ideas. - A mix
Balances relevance and creativity.
Choose this if you want Finchling to surface both: Strong, directly relevant matches, broader opportunities with potential PR value.
Recommended for most teams: Start with A mix and adjust over time based on the quality of the opportunities you receive.
6. Add your competitors
Add the competitors you want Finchling to monitor alongside your brand.For each competitor, add:
- Competitor name
- Competitor URL
7. Choose your email alert frequency
How often do you want email alerts? Finchling can send opportunities to your inbox based on the frequency that works best for you and your team. Choose one of the following:- Once a day
Get a daily digest showing the best opportunities. - Throughout the day
Get grouped emails sent every 6 hours. - Don’t send me alerts
Choose this if you prefer to review opportunities directly in Finchling rather than by email. You can always turn on email alerts later in settings.
Recommended for most new users: Start with “once a day” alerts. It gives you enough visibility without overwhelming your inbox.
You’re well set! What happens next?
Once your project is created, Finchling will begin using your configuration to surface:- Relevant news stories opportunities for your PR campaigns
- Data story inspiration you can use for your PR campaigns
- Your competitors PR coverage along with insights you can learn from the coverage
Your results can improve over time as you refine your description, focus, competitors, and alert preferences.