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The project settings allow you to define how Finchling understands your brand, filters opportunities, and delivers recommendations. Completing this section carefully will significantly improve the relevance of the insights you receive. You can update or change your project settings at any time. Here are the different options available to configure your project:

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Project Name

The internal name of your project in Finchling. This is only visible to you and your team.​

Choose a clear internal name for your project. This is especially useful if you manage multiple brands, markets, or clients and want to keep your setup organized.

For example: “Wise” or “Nike”. 

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Target Market

Defines the geographic focus of your news opportunities.
  • Worldwide: shows all relevant opportunities globally. 
  • Country: filters opportunities to a specific country or region. Right now, Finchling supports the following markets: UK, US, Spain, France, Germany, Italy, Australia, Canada. 

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What topics are your campaigns focused on right now?

Use this field to explain the areas, campaigns, topics, or priorities your team is currently focused on. Your PR focus may change over time, and updating it helps Finchling stay aligned with your immediate goals. 

This helps Finchling find the most relevant opportunities for you right now. For example: “Online payment solutions for businesses”. 

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Brand Information

  • Brand Name
    Your brand or company name.
  • URL
    Your website URL. Helps Finchling better understand your brand context.
  • Brand search ter
    The main keyword used to identify mentions of your brand or product. Keep this simple and consistent.
  • Brand guidelines
    Provide tone, messaging, or positioning instructions Finchling should follow when suggesting angles. Example: preferred terminology, tone of voice, audience focus.
  • How closely should opportunities match your brand?
    Finchling can show opportunities that are tightly aligned with your brand, or broaden the scope to include more unexpected and creative angles.

    Choose one of the following:
    • More on brand
      Shows opportunities that are more closely tied to your brand, industry, and current PR focus.

      Choose this if you want: Higher relevance, less exploratory discovery, tighter alignment with your positioning, more direct story matches. 
    • More creative
      Expands results to include more lateral and unexpected angles that may still be useful for campaigns or reactive PR.

      Choose this if you want: More creative inspiration, broader opportunity discovery, less obvious story angles, more exploratory ideas. 
    • A mix
      Balances relevance and creativity.

      Choose this if you want Finchling to surface both: Strong, directly relevant matches, broader opportunities with potential PR value. 
      Recommended for most teams: Start with A mix and adjust over time based on the quality of the opportunities you receive.

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Help Finchling surface better stories

Add extra details about your brand, audience, or offerings to improve recommendations.

You can add multiple entries to give Finchling a richer understanding of your brand.

For example, specify your “Focus categories” as labels and provide the focus category names in the details. 

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Project settings actions

After updating your project settings you can select to: 
  • Save
    Saves your project settings.
  • Delete Project
    Permanently deletes the project and all associated data.

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Got Other Questions?

If you still need help, advice or support, email us at help@finchling.com