Skip to main content
The Finchling Dashboard is your central hub to discover, filter, and act on PR story opportunities tailored to your brand. It helps you quickly identify relevant news, understand why it matters, and take action before competitors do.

​
Overview of the Dashboard

When you open a Finchling project, you’ll land on the dashboard view. This is where you can:
  • Browse curated PR opportunities
  • Filter results based on relevance or creativity
  • Monitor trends and competitor activity
  • Access detailed insights for each opportunity

​
Key Dashboard Sections Explained

​
1. Left Navigation Sidebar

The sidebar allows you to:
  • Switch between different projects
  • Access your Finchling workspaces
  • Create a new project (“Add a Project”)
Each project has its own customized opportunities based on its configuration.

​
2. Top Navigation Tabs

At the top of the dashboard, you’ll find:
  • This week’s trends
    Shows the most relevant and recent PR opportunities based on current news cycles.
  • Competitor Activity
    Highlights recent PR campaigns and coverage from your competitors, helping you identify gaps and inspiration.
  • Project Settings
    Lets you update your brand configuration, filters, and alert preferences.
Use the search bar to:
  • Find specific topics, keywords, or trends
  • Narrow down opportunities quickly
This is especially useful if you’re looking for angles related to a specific campaign or theme.

​
4. Relevance Filter: “On Brand” or “More Creative”

This slider lets you control how closely opportunities match your brand:
  • On Brand: Highly relevant, safe, closely aligned opportunities
  • More Creative: Broader, more unconventional or reactive angles
Use this depending on your PR strategy:
  • Conservative campaigns: Select stay “On Brand”
  • Reactive / viral campaigns: Explore “More Creative”

​
5. Opportunity Feed

This is the main section of the dashboard. Each item represents a PR opportunity, including:
  • Headline (e.g., news topic or trend)
  • Short explanation of why it matters
  • Suggested angle for commentary or content
  • Source indicators (where the story is coming from)
  • Date (how recent it is)
These are continuously updated to reflect the latest relevant trends.

​
How to Use the Dashboard Effectively

​
Step 1: Scan Daily Opportunities

Start by reviewing “This week’s trends” to spot timely opportunities. Focus on:
  • Breaking news
  • Emerging trends
  • High-impact industry developments

​
Step 2: Adjust Relevance

Use the On Brand or Creative slider to match your campaign goals.

​
Step 3: Identify High-Potential Stories

Look for opportunities that:
  • Align with your expertise
  • Are gaining traction
  • Allow for unique data or commentary

​
Step 4: Click Into an Opportunity

When you click on a story, you’ll see:
  • A summary of the story
  • Why Finchling flagged it
  • Sources
  • Suggested PR angles
This is where you turn insights into action.

​
Step 5: Monitor Competitors

Use the Competitor Activity tab to:
  • See what others are getting coverage for
  • The sources of the coverage
  • Why the coverage was flagged
  • What can you learn from the coverage

​
Best Practices

  • Check the dashboard daily to stay ahead of fast-moving news cycles
  • Balance safe + creative angles depending on campaign goals
  • Leverage competitor insights to refine your strategy

​
Summary

The Finchling Dashboard helps you:
  • Discover relevant PR opportunities early
  • Filter and prioritize what matters most
  • Act faster with ready-to-use angles
  • Stay ahead of competitors
Used consistently, it becomes a powerful tool to turn news into coverage.

​
Got Other Questions?

If you still need help, advice or support, email us at help@finchling.com